Sport

All England Lawn Tennis

Partner since 1985
Deliverables
  • The Championships, Wimbledon
  • 27 on-site restaurants
  • 30 grab + go kiosks
  • Sustainable menus

Home of The Championships, Wimbledon

SHEER SCALE

The Championships, Wimbledon is the largest single annual sporting catering operation carried out in Europe where the team help feed over 450,000 people who visit the Tournament annually.

Operations cover all public catering, hospitality and player facilities and include 51 onsite kitchens, 27 onsite restaurants and 30 grab and go public outlets.

All food is made freshly onsite by the 355 chefs and further 2,200 catering staff that help caterer the world renowned sporting event.

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FOOD COMMITMENTS

The team designed a range of eating and drinking options that reflect and celebrate the history and rich heritage of Wimbledon as well as its unrivalled reputation, and helped establish food and drink as an integral part of a day out at The Championships.

The Championships, Wimbledon offers the highest quality, seasonal, sustainable and responsibly sourced food and drink that always showcases the best of British produce. Provenance food maps and daily signature recipes have a feature of the event’s digital consumer engagement for two years running.

Last year Wimbledon signed the Sustainable Fish Cities pledge to responsibly source all the fish and seafood at The Championships.

Additional point of purchase kiosks helped to drive revenue through sales of strawberries and cream, water and soft drinks, as well as hot food and snacks such as pizza.

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