Leicester Tigers

Partner since 2019
  • Retail catering
  • New cashless capabilities
  • 25 executive boxes
  • All hospitality area

Retail changes

At Welford Road Stadium, Levy deliver innovative concepts and a fresh approach to match day catering across the 25,849-capacity stadium.

New experiences are coming thick and fast as fans return for the new season, with several concepts pencilled, including a new technology infrastructure to aide speed of service and introducing a cashless environment.

Retail concessions across the stadium will bring a new buzz to the arena as menus are refreshed, and fan favourite dishes enhanced as part of a broader and more engaging F&B fan experience. 

To support demand, additional retail outlets will pop-up around the stadium site; popular guest watering holes such as the ABC and Crumbie bar will be given a Leicester Tigers feel, brought to life with the club’s heritage and memorabilia adorning the interior. The Old school room will be reinvigorated as fans enjoy more personal experience. Levy UK is also working closely with local brewers to enhance the beer technology, service delivery and products served on tap.

"The club is dedicated to improving everything we do, and we know catering is a massive element of many supporters’ matchdays. Levy UK has demonstrated their capabilities over many years, and we’re pleased to have them on board"

Andrea Pinchen - Commercial Director, Tigers


In collaboration with the club, non-matchday conference and events delegates will also benefit from newly introduced mindful menus with a considered approach to feeding attendee lifestyles, their health demands and the environment in and a more stylised environment. The mindful menus will include well-thought-out catering options that consider health, wellbeing and the environment to be mindful of guests and their productivity.

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