Experience multiplier
We bring full-service expertise, gathering creatives, design strategists, project managers, trend analysts & technologists who understand fan behaviour and the physical environment to cast a team who reach far beyond the conventional to design, construct & deliver next-level hospitality experiences.
What we do
Our multi-disciplined approach delivers Return on Experience (ROX) for our partners, their fans, and guests.
From busy F&B kiosks that balance high-volume operational efficiency with fan expectations for speed and variety; to extraordinary hospitality lounges that immerse guests through story and emotional depth; and to concourse bars that allow fans to convene and connect.
OUR EXPERTISE
We converge physical space & fan behaviour with storytelling & trends
to unlock maximum experience value.
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MASTER PLANNING
We map future opportunities and create cohesive visions to uncover returns against scale, investment and experience.
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BRAND STRATEGY
We bring your venue's unique proposition and narrative to life, transforming every touchpoint into a story that deeply connects.
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Experience Design
We leverage our understanding of fan behaviour to design experiences that deliver you commercial success.
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INTERIOR DESIGN
We create visually impressive environments, leveraging space, form, and materials to ensure your venue differentiates through unique aesthetic.
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CONSTRUCTION
& BUILDWe transform spaces with a full turnkey solution, from initial concept and design to procurement, construction and launch.
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Enabling technology
We integrate technology with technical insight to create frictionless, consumer-directed, and automated experiences, optimising the customer journey where it makes sense.
Beyond imagination
BUILT brings one team of unparalleled depth, breadth, and skill to transform spaces and push boundaries in experience design - leveraging the individual expertise of our award-winning agency partners, 20.20 and Benchmark.
/ 20.20 / brand Experience
With a deep understanding of consumer behaviours 20.20 are strategic thinkers and creative problem solvers – experts in behavioural & insight strategy, brand identity & communication, physical & digital experience and full venue design. Their aim is to change the way people play, buy and work for the better, by creating authentic brands and real experiences for the digital age.
/ Benchmark / design & build
A team of design & construction specialists, Benchmark weaves together architecture, interior design and brand to deliver hospitality fit-outs. From concept to completion, they specialise in transforming social spaces that inspire connection, spark emotion, and invite people in.
From concept to reality
Chief Creative Officer
Rak Kalidas
"We offer sports and entertainment venues the ability to work with a single partner which innovates in technology, design, brand, and fan experience. Our aim is to deliver unforgettable experiences, with increased customer satisfaction, solving solutions utilising state-of-the-art data and insight."
EXPERIENCE SPECIALISTS