STEP INTO OUR WORLD
By uniting our sports, entertainment, and events businesses under one visionary brand, Lyvera redefines how fans engage, delegates are inspired, and partners connect. By drawing on shared expertise to get every detail right, we deliver the emotion, excitement, and memories that inspire audiences worldwide.
What we do
Lyvera’s world is bespoke, curated, and unique. From start to finish, we design experiences and events with precision, accountability, and care, providing all-in-one access to the world’s most iconic venues and coveted moments.
OUR EXPERTISE
Lyvera’s expertise spans four different interconnected disciplines.
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Premium experiences
Unparallelled, world-class access to top sporting and cultural moments.
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Sports
travelCurated travel packages to major sporting matches and tournaments across the world.
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Venue & diary
managementSeamless organisation and delivery of conferences and business events.
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Brand
partnershipsConnecting brands to culture, audience and occasion.
Once-in-a-lifetime experiences
Nothing beats being there, live and in the moment. Lyvera brings people together in ways that feel considered and complete – creating experiences designed to be remembered.
OUR BRANDS
Meet the businesses that make up Lyvera, each with their own area of expertise.
Keith Prowse
The UK market leader in sports hospitality, Keith Prowse is dedicated to crafting unforgettable experiences that go beyond the ordinary; they design, market, and sell world-class premium experiences for some of the UK’s major sporting and cultural events including The Championships, Wimbledon, Allianz Stadium, LTA Championships at Queen’s Club, Edgbaston Stadium and The Kia Oval.
Gullivers Sports Travel
Gullivers Sports Travel is the UK’s longest-established, ATOL-protected and ABTA-bonded multi-sport tour operator, delivering trusted, expertly curated travel packages to major global events, including the Rugby World Cup, the British & Irish Lions tours, the Ryder Cup, Formula 1™ races and cricket tours such as the Ashes.
iLUKA
The iLUKA Collective places the world’s greatest brands at the heart of the world’s greatest sporting events, making the human experience the focal point of everything they do. Renowned for curating bespoke events and programmes, iLUKA offers meaningful connections and unforgettable moments for clients at the most prestigious global sporting events, including the recent Milano Cortina 2026 Winter Olympics and the upcoming FIFA World Cup 2026 in the USA, Canada and Mexico.
Lime Venue Portfolio
Lime Venue Portfolio brings expertise in conference and event planning, offering a diverse range of venues to event organisers. These include stadiums, racecourses, premier exhibition and conference centres, purpose-built training spaces and residential venues. For its venue partners, the portfolio drives commercial sales strategy through a blend of proactive and reactive sales and marketing.
The Experience Golf
The Experience Golf is a luxury golf tour operator that is world renowned for creating extraordinary, tailor-made golf experiences for discerning travellers. With privileged access to the world’s most iconic courses including the Old Course, facilitated by their elite status as an Authorised Provider of St Andrews tee times, they craft journeys that blend championship golf, five-star hospitality, and authentic local culture.
The Venues Collection
The Venues Collection is our dedicated hotel management brand, with a passion for hospitality and a strong service culture. Managing every aspect of a growing range of hotels and purpose-built training centres with accommodation, the team delivers seamless operations and exceptional guest experiences. With a proven track record in driving commercial success, The Venues Collection combines operational excellence with strategic insight to help partners thrive.
Events International
Events International is the trade arm of Keith Prowse experience and sports tour market, specialising in acquiring contracts and conceptualising experiences that resonate with resellers, they help them offer memorable, high-quality events to their customers.
Chief Executive Officer, Lyvera
Charlie Buck
"Lyvera provides access to the greatest events and venues on earth. Our mission is to curate unforgettable experiences; we frame the moments that last a lifetime."