Levy, the international visionary venue partner and the market leading sports and entertainment arm of Compass Group plc, has today launched a new umbrella brand – Lyvera - in a strategic move to expand the company’s experience offering on an international scale.
The ambition is to further grow the business into new and existing regions and to double the turnover of the companies under the Lyvera brand to £350m by the end of 2028. The Lyvera portfolio of companies, will report into Levy which is aiming to double its market size in Europe by the end of 2028.
Lyvera now becomes the international umbrella brand for a portfolio of market-leading businesses: Keith Prowse, the exclusive and official hospitality provider for The Championships, Wimbledon; Gullivers Sports Travel, official travel agent of the Rugby World Cup; The Experience Golf, an authorised provider of tee times at the legendary Old Course at St Andrews; Lime Venue Portfolio, the UK’s largest and most diverse collection of event spaces; and Events International, an official hospitality provider for major sporting events and concerts; The Venues Collection, offering hotel and residential conference solutions across an expanding group of properties. Lyvera will also include its most recent acquisition of The iLuka Collective, specialists in brand experience, with clients on the biggest sporting stages, including the recent Milano Cortina 2026 Winter Olympics and the upcoming FIFA World Cup 2026 in the USA, Canada and Mexico.
The new, exclusive 20-year partnership between Levy and the Jockey Club announced last week, is a great example of the partnerships the Lyvera suite of businesses can create. The £100m investment will revolutionise the spectator experience across The Jockey Club’s 15 racecourses overseeing end-to-end hospitality package sales and delivery, conferencing and events, and retail merchandising, alongside all food beverage across all retail and hospitality.
The Lyvera wrap around offering will bring the expertise and experience of the seven different companies together to deliver premium experiences, sports travel, venue management & brand experience to an international market. The existing brands will continue to operate in the UK.
Jon Davies, CEO of Levy, has appointed Charlie Buck, formerly Chief Commercial Officer, Levy, as CEO of Lyvera.
“We want to be able to frame sports, entertainment and business moments at the greatest events and most iconic venues on earth, Lyvera will allow us to align our businesses and proposition under one group brand and on an international scale.
Lyvera will see us broaden our reach and showcase the full range of services that we offer to our customers and clients, in a clear and cohesive way, to rights holders, venues and to major international governing bodies as well.
This is about placing people, businesses, talent and brands at the heart of the world’s greatest sporting events and venues and, communicating our proposition to the world.”
— Charlie Buck, CEO of Lyvera
“This is an extremely exciting new development and proposition from Levy and reflects the shift in expectations around hospitality and looking for a new more elevated premium experience at sporting, entertainment and business events.
The launch of Lyvera is responding to the shift in expectations and will be to the benefit of our existing and future clients and partners. The experience and portfolio of Levy and Compass Group is second to none and continues to set the standards for others to follow.”
— Richard Thompson, Chairman of Levy UK
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