Vinny Clark, CEO of Levy Merchandising, stated: "This is a truly monumental moment for Levy Merchandising, and frankly, for every single person on our team. To be appointed the Official Ecommerce Licensee for the British Olympic Association is a profound honour. Our core value of Fair Play, which drives us to create fair and equitable spaces for all sports and everyone we partner with, couldn't be more aligned with the spirit of Team GB. We pour our efforts into building retail experiences that go beyond simply selling merchandise – we're creating a vibrant connection between fans and the incredible athletes who inspire us all."

Tim Ellerton, Chief Commercial Officer at the British Olympic Association, said, “Elevating our offering to fans across our channels and bringing them closer to the magic of the Olympic Games is a real focus for us at Team GB. The online store is a key piece of that puzzle, so we are delighted to be working with Levy Merchandising on the journey to Milano Cortina 2026 and Los Angeles 2028.”