In a move that signals a bold new era for the experience economy, Levy, the visionary venue partner and market leading sports and entertainment provider, today announces the acquisition of international sports marketing agency, The iLUKA Collective. This strategic partnership creates a powerful combination of strategy, design, and live event execution at a time when global demand for immersive brand experiences is accelerating.
By integrating iLUKA’s specialised expertise, Levy strengthens its position as an international leader, capable of delivering end-to-end solutions that bridge the gap between world-class events & venues, and the brands that inhabit them. At the heart of iLUKA is a commitment to creating people-first environments that foster lasting connections through unmatched creative ambition and operational precision. By delivering strategic architectures, from brand experience and hospitality to bespoke digital platforms, iLUKA simplifies the complex environments of major global events. Their dedicated teams act as a natural extension of a client’s organisation, ensuring guests can focus entirely on being there, together.
This move allows Levy to extend its premium service offering further, beyond venue and event, marketing, sales, sports travel & operations, and into the world of brand partners and sponsors. By providing these enhanced services to its extensive network of partners around the world, Levy is evolving the way people connect at live events.
"This acquisition is a vital addition to Levy’s growing portfolio. We now offer a comprehensive wraparound proposition, with iLUKA broadening our expertise into the world of brand activation and major international events. The iLUKA Collective joins our portfolio of businesses dedicated to delivering world-class premium experiences to an international market, ensuring we remain the partner of choice for the world’s best sporting events and venues."
— Charlie Buck, Chief Commercial Officer for Levy
“For decades, Jon Hilman and I have been at the forefront of crafting unique and unforgettable experiences for guests which drive business results for our clients, all whilst navigating the eternally complex operating environment of global events. We are tremendously excited to join Levy, giving our global event clients access to unparalleled resources to meet the demands of the scale and scope of the upcoming global event calendar, whilst also deploying our specialist teams into new sporting arenas as part of the Levy Sport and Entertainment offering.”
— Felicity Shankar, CEO of The iLUKA Collective
This acquisition follows the significant appointment of Richard Thompson as Levy Chair at the end of 2025. Thompson’s leadership was established specifically to accelerate Levy’s ambitious growth plan, and the integration of the iLUKA Collective serves as a major milestone in that trajectory, reinforcing Levy's commitment to dominating the international experience economy.
