From the 2027/28 season onwards, Levy Europe will manage all catering and hospitality services at Hamburger SV’s Volksparkstadion under new a ten-year agreement.
This partnership has been formed to elevate the stadium’s food and drink offering, making it a standout part of the matchday experience.
In the public concourses, the priority will be to reduce waiting times, introduce modern service models, and offer a more diverse selection of food and drink for supporters. For premium hospitality, the culinary standard will be further integrated into the matchday package, maintaining a strong emphasis on personal service.
To streamline the stadium visit, modern innovations and digital technologies will be introduced across the Volksparkstadion. The implementation of digital ordering, modern self-service options, and efficient payment solutions will significantly shorten queues, allowing supporters to enjoy a faster, more convenient service.
“At HSV, we are committed to continuous improvement, both on and off the pitch. After all, it is not just the football at the Volksparkstadion that should inspire, but also the whole unique experience surrounding our fans and guests visit to the stadium. The rigorous and extensive selection process has demonstrated just how much innovative potential there is in the catering market. In Levy, we have ultimately chosen the partner who best fulfils our ambitious vision of modern, high-quality and fan-oriented stadium catering.”
— Eric Huwer, HSV Board Member
“We are proud of this partnership. The fact that HSV chose Levy following a highly competitive tender process is both a validation and an incentive for us. We look forward to proving ourselves worthy of this trust, match after match, in the years to come. Our aim is to work with HSV to create an experience that reflects the identity of the club, its fans and its city, with creative concepts, exceptional hospitality and a clear commitment to quality. Together, we want to develop the Volksparkstadion into one of the most attractive stadium experiences in Germany.”
— Jens König, CEO, Levy Europe
“This partnership is a significant milestone for Levy. It underlines our commitment to creating exceptional dining experiences in collaboration with some of the world’s leading sports and entertainment venues. Germany is a strategically important marketfor Levy, and we see great potential to further expand our presence in Europe in the coming years. This partnership is another important step on this journey.”
— Jon Davies, CEO, Levy
