Case studies

In addition to the Jimmy McIlroy Stand renovation, technology will be introduced throughout the concourses to improve the customer experience.

Self-order units will replace traditional bar service with supporters able to order from the terminals and collect from a dedicated collection point. This new technology allows fans to order and pay for their half-time refreshments upon entry, meaning a quicker service.  

Market Express is the first event space in the UK to introduce a Frictionless Checkout-Free Store.

With the introduction of Amazon's Just Walk Out technology, the guests food and beverage experience at ExCeL London has now reached new heights. Saying goodbye to queues and delays, as this innovative checkout-free store is designed to provide an effortless and speedy customer journey.

Working with Aston Villa FC, BUILT by Levy introduced an exciting trio of technologies in the Holte End stand. Fans can now enjoy self-ordering, self-pouring, and innovative Frictionless technology, creating an enhanced fan experience.

We developed the Westview with Chelsea FC. The transformation featured extended pre and post-match hours, with a revamped concourse that boasted more space and natural light, setting the stage for unforgettable moments.

We introduced two cutting-edge 360-degree bars, ensuring speedy service even during peak times. Plus, our new food hall was a haven for foodies, offering an expanded menu of top-notch delights.

Packed with digital innovations, it was designed to keep the service flowing, minimise queues, and guarantee a premium experience for all Chelsea FC fans.

Situated beside The Understudy, the National Theatre's picturesque riverside craft bar offering both indoor and outdoor seating, you'll discover our year-round kitchen. Our street food partner, KERB, has curated a diverse array of local independent street food vendors.

Fresh from a 2023 renovation, The Understudy proudly hosts an eclectic lineup of traders. Bad Boy’s Pizza Soc, celebrated for their delectable square-shaped Pepperoni alla Vodka Sicilian Pie, a true winner that secured the title of 'National Pizza of the Year' at the 2022 National Pizza Awards.

In addition, Mumbai Mix stands out with its delectable vegetarian Indian thalis and an array of mouthwatering snacks. And for those who crave a thrilling spice experience, Lucky’s Hot Chicken awaits with its famously fiery Nashville-style offerings.

Launching on the second level, the self-order kiosks have transformed the bar service, allowing OVO SEC's guests to order and collect drinks from the terminals at six collection points, with the added convenience of reordering a second round for later in the evening.

This innovative technology is the result of our ongoing collaborations with the SEC and Levy UK+I, following the successful introduction of a reusable cup scheme earlier this year, which has significantly reduced single-use plastic at the venue, saving approximately two million cups per year.

The complete transformation of Newbury Racecourse's Berkshire Stand showcases a remarkable evolution, offering tiered experiences within a single space that caters to a diverse range of attendees, from esteemed members and suite holders to general admission racegoers.