Keith Prowse, the UK market leader in sports hospitality, has agreed to acquire Gullivers Sports Travel and Events International.

Keith Prowse, the UK market leader in sports hospitality, has agreed to acquire Gullivers Sports Travel and Events International. Together, the three brands will deliver an exciting, customer-centric approach across sports tours and hospitality, delivering innovation and meticulous attention to detail for clients and customers.

 

Keith Prowse, a subsidiary of leading sports and entertainment experience specialist, Levy, is proud partner to a network of iconic international venues, including the world-class Tottenham Hotspur Stadium, the Johan Cruijff ArenA, the Aviva Stadium in Dublin, London's O2 Arena, and ExCeL London. Keith Prowse is officially appointed by iconic brands and stadia including The Championships, Wimbledon, Allianz Stadium (formerly Twickenham Stadium), LTA Championships at Queen’s Club, Edgbaston Stadium, American Express presents BST Hyde Park, The Kia Oval and has a golf tour operation, The Experience Golf.

 

Gullivers and Events International are long standing partners of the Welsh Rugby Union, British and Irish Lions, England overseas Cricket Tours, Abu Dhabi and Monaco Grand Prix, Cheltenham, Royal Ascot, amongst others.

 

The acquisition underpins a growth strategy which includes a focus to expand Stadia and Arena contracts and to grow the corporate and consumer events business. By combining forces, these businesses will leverage their combined expertise to deliver exceptional customer experiences and drive continuous improvement. They will also use the combined power of IT and digital solutions to streamline operations, boost efficiency and drive innovative solutions.

 

Neil Salmon, Managing Director of Gullivers Sports Travel and Events International will join the Senior Leadership Team within Keith Prowse.

Andy Vinsen, Managing Director of Keith Prowse said: "At Keith Prowse, we're dedicated to crafting unforgettable experiences that go beyond the ordinary. It's about bringing like-minded people together, sharing laughter, and creating memories that last a lifetime. Of course, exceptional service and delectable cuisine are the cornerstone of our offerings. By integrating Gullivers Sports Travel and Events International, we're elevating our ability to provide a seamless, all-encompassing travel solution. From booking to execution, our customers can expect a premium experience that exceeds their expectations." 

Neil Salmon, Managing Director of Gullivers Sports Travel and Events International concludes: "Joining the Keith Prowse family marks a thrilling new chapter in our growth journey. As part of this dynamic organisation, our teams will have access to broader opportunities and the support they need to thrive. Together, we'll be able to push the boundaries of what's possible in the travel and hospitality industries, delivering even more exceptional experiences to our customers and the rights holders we represent.”  

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