Levy Celebrates Landmark Sustainability Partnership with Earthshot Prize Winner

Keen to show his support for the groundbreaking partnership in-person, Prince William met with Co-Founder of Notpla, Pierre Paslier, and Levy UK + Ireland MD, Jon Davies this week at the Kia Oval to witness Notpla’s fully scaled sustainability solution in action. Over the coming months, over 50 other progressive sites will join the Kia Oval in serving up their visitors’ food orders in Notpla’s unique, biodegradable packaging.

Notpla’s novel food packaging shows that the solution to the 14 million tonnes of plastic entering our oceans each year may also lie in our ocean, too. The UK startup uses seaweed - one of nature's most abundant and fastest growing resources - to replicate the qualities of plastics, replacing millions of items of single-use plastic packaging. With just 9% of all of the plastic ever produced having been recycled and 12% incinerated, the rest lies in landfills or has been dumped into the oceans - thankfully, this milestone partnership is enabling Notpla to drastically scale up the speed at which it can turn back the tides on plastic pollution.

Having developed and brought its solution to the market in 2019, the rise of Notpla’s seaweed-coated food packaging from tens of thousands of units, to now producing tens of millions shows unique and much-needed scale in the production of plastic-alternatives.

Crucially for Levy sites, Notpla has been able to validate the positive environmental impact of their seaweed-based packaging. Life cycle analysis showed an impressive 70% potential CO2e reduction over the conventional packaging previously used, offering the Levy-catered stadiums, racecourses, arenas and event spaces an immediate reduction in their site’s impact on the environment. With no notable changes to the packaging’s functionality or usage conditions, visitors and catering staff alike can maintain the convenience of single-use packaging.