Xcelerate with Edgbaston, Set to Up Skill UK Hospitality with its Bar Excellence Training

This immersive one-day masterclass is designed specifically for hospitality professionals and takes place at the new state-of-the-art training facility, Xcelerate with Edgbaston, Edgbaston Stadium.

With over 20 years of experience and a passion for crafting unique signature cocktails, Murdo brings his award-winning expertise to Birmingham. The Bar Excellence masterclass provides in-depth knowledge of spirit categories, from production processes to tasting notes, empowering bartenders to confidently upsell premium brands in everyday conversation. By the end of the course, participants will be equipped to deliver exceptional customer service and stand out as quality bartenders.

By learning to upsell premium spirits fluently, hospitality operators can typically recoup the cost of training within an impressive 4-6 weeks. Recent results demonstrate a significant increase in spirits revenue sales, often by almost 20%, following Bar Excellence training.

The Bar Excellence masterclass offers participants a comprehensive set of tools to excel in the hospitality industry including:

• Meet and greet excellence: Learn how to initiate guest contact at the right moment.
• Efficient operations: Master the setup of a drinks station, utilise all tools effectively, and work dynamically as a team.
• Spirit knowledge: Gain a deep understanding of key spirits, tasting notes, and powerful one-line sales techniques to upsell confidently.
• Cocktail mastery: Learn to prepare shaken, stirred, built, and layered cocktails with precision and finesse.
• Garnish artistry: Create visually stunning drink garnishes to elevate presentation.

Murdo can create bespoke Bar Excellence training packages to meet the specific needs of individual bars, hotel bar operations, staffing agencies, or unique groups. Whether they want to perfect existing cocktail menus, increase spirit and mixer sales, specialise in scotch whisky, or deepen the team's knowledge of rum, a programme to suit specific goals can be customised and delivered.

Every attendee receives a printed and bound workshop manual to take home and reference, plus digital certificates at the end of each session. Additionally, attendees gain access to an online portal with "How-To" videos for continued practice and skill development.

Don't miss this opportunity to learn from a renowned industry expert who can take bartending skills to new heights. Enrol in Bar Excellence training today and discover the transformative power of exceptional hospitality. 

To book a masterclass or bespoke training visit Xcelerate's website HERE.